So fresh.
And so clean.
Launched in early 2019 Fresh became an overnight success bringing solid, dependable products to the affordable end of the market in packaging designed to minimise material usage and maximise recyclability. In 2019, Fresh earphones were the number 1 selling SKU in Wilko stores across the UK. The brand and packaging were developed to bring a quiet sophistication and sense of fun to the category whilst taking seriously the need to ensure the packaging was signposted to rejoin the recycling system.
